The Research Of Advertising Marketing Models In The Age Of Big Data

In this study, the era of big data as the social background, standing under abroad vision of social reality and the specific situation sight around the concept of big dataitself, characteristics, scope logical evolution, actual performance, etc., for a detaileddescription and objective analysis, presents a more different understanding, expoundingbring profound social significance of the impact and value of big data era. On this basis,the emergence of large data under the background of RTB advertising model for a morecomprehensive and in-depth study of the process of review, the concept of RTB model andthe specific operation and other features, combined with the company case studies anddetailed data from advertisers, advertisers, and other multi-perspective on the RTB modelto carry out a detailed analysis, focusing on the RTB model and the traditional advertisingmodel compares the whole process, and the RTB model the problems of anxiety, and thendescribes some of the response to this study measures and effective strategies. Finally,based on the social and historical dimensions of future prospects and trends of big dataRTB mode made against the backdrop of a more objective judgment to derive the currentadvertising model of RTB, is the development trend for the better, but still need toconstantly improve the low level of construction.