Research On The Change Of Internet Advertisement In Big Data Age

Nowadays," Big Data" has become one of the hottest topics, and our society has already entered the era of the massive data. The arrival of the era of Big Data triggered a great change in life, working, and thinking, etc...Internet is an important platform generated for massive data, and the Internet Advertising, as a medium of the internet is bound to have the dramatic changes. Based on the background of multiple changes in the social context of the era of big data, this thesis explores the changes of Internet Advertising. Moreover, the thesis discusses the profound influence in the Internet Advertising generated by the Big Data, from the four crucial aspects, ie. Internet Advertising technology application, Internet Advertising mode of transmission, Internet Advertising marketing mode and Internet Advertising effect. Having made the systematic analysis, sort and summarization of changes, the author proposes that the technology and data of Big Data play a core role in the driving force for Internet Advertising. Having made the comprehensive comparison with the traditional Internet Advertising, the author elaborates the brand new advertising concept with people-oriented, high-speed and high efficient, as well as the innovation in mode of traditional transmission and marketing. At the same time, having made the systematic demonstration on the various changes of Internet Advertising in Big Data, the author summarizes the problems and opportunities which the new Internet Advertising mode will face, and designs the basic mode of the future Internet Advertising, which provide the theoretical foundation for the development of new advertising mode in the future Chinese market.