Sustainable Entrepreneurship Driven Factor Study Based On Different Growth Stages Of Enterprises

In the1972United Nations conference on the human environment, sustainabledevelopment has been formally presented. Entrepreneurship is more and more awareof as one of the most important communication channels towards sustainable productsand processes. Sustainable entrepreneurship is integrated of business entrepreneurshipand sustainable development, analyses corporate entrepreneurial activity, emphasis onopportunity identification and development, to achieve the common development ofenvironment, society and economy. It combines economic, social and environmentaltargets. It is not the general public or charitable activities, but can create new value ofactive power. Its development is helpful for us to solve the zero-sum game ofeconomic and environmental problems, changes the existing economic model, andcreates a sustainable economy which is beneficial to the development of human. Thesignificance of sustainable entrepreneurship research pushes us to conduct thethorough research to the driving factors of sustainable entrepreneurship. Ascompanies’ first job to guarantee its own survival, plus to ensure environmental andsocial benefits at the same time, there is strong resistance for every sustainableentrepreneur. Researches to promote entrepreneurs finding the opportunity ofsustainable development are essential. Therefore, on the basis of clearly defining thecontent and current situation of sustainable entrepreneurship, we explored sustainabledriving factors more deeply, found the difference between different venture stages andtheir effect on the mechanism of the sustainable entrepreneurial process. Those areimportant premises to carry out research in sustainable entrepreneurial process.There are five chapters in the article. The first chapter introduces the backgroundof sustainable entrepreneurship development. The second chapter introduces thepresent of sustainable entrepreneurship, the development of sustainableentrepreneurship theory, defines and differentiates the terms in the field of sustainableentrepreneurship, finally combs the current research status at home and abroad, broadened the way of thinking about sustainable business in domestic popularization.In the third chapter, this paper summarized the driving factors of sustainable business,found out the effective driving force of sustainable entrepreneurship, laid a solidfoundation for the study of sustainable opportunity development. In the fourth, thispaper, by means of case study, distinguishes the driven factors of enterprises atdifferent stages engaged in sustainable business. It guides the establishment of macropolicy system for leading various stages of enterprises to sustainable entrepreneurship,and guides the direction of sustainable entrepreneurship in China. In the final chapter,we put forward the current research defects in this field and related suggestions forfuture study.Following are the final conclusions of this paper:(1) The driving factors of early-stage companies engaged in sustainableentrepreneurship mainly are macro system guide and micro individual factors such aspersonal values.(2) The driving factors of mature enterprises engaged in sustainableentrepreneurship mainly are to bring the competitive advantage for enterprise,intangible assets and the pressure from a third party.Finally, this article put forward some suggestions of sustainable entrepreneurshipfrom the macro and micro two aspects for the future research. Due to the currenttheoretical framework in this field is still not perfect, whethe from the enterprisemicroscopic subject studying the success factors of sustainable entrepreneurship, orfrom the government’s macro subject studying sustainable entrepreneurshipenvironment improvement, there are huge space of exploration and research value.