Research On The Development Of The Mobile Internet Insurance

The rapid development of mobile Internet and the popularity of wirelessterminals, bring opportunities for the development of the insurance industry at thesame time, also poses a great challenge. At present, various insurance companies haverealized that using mobile information technology can improve the service quality ofinsurance company, improve the market competitiveness of the company. Who betterto the mobile information technology used in insurance services, the ancestors step,break traditional innovation in customer service, who can get the favour of customers,to win the market. So, the mobile insurance, so as to promote the healthy developmentof mobile insurance science, for any insurance company and the whole insuranceindustry, has very important practical significance.At first, this paper expounds the connotation of mobile insurance and insuranceof our country mobile development present situation, and then USES the qualitativeanalysis, case analysis, combined the theory of practice and other analysis methods,the development of mobile insurance were analyzed at a deeper level, on the basis ofthis puts forward the problems existing in the process of China’s mobile insurance:insurance company investment in technology and lack of emphasis, imperfectinfrastructure, lack of publicity; Insurance product itself is planted adaptability is notstrong, paper co., LTD., the terms of the contract delivery problems of the insurancepolicy and the legal effect of electronic policy; Law vacancy and the lag ofsupervision system, finally based on the above factors put forward the correspondingcountermeasures, and on this basis, the outlook on the future prospects of thedevelopment of mobile insurance in our country.