Study On Mobile Mall In The Environment Of Electronic Commerce

As the era character of 21st century, electronic commerce has become the global and strategic operating management measure, which has been bringing bran-new challenge and opportunity to the society development. Nowadays, with the rapid development of economic globalization and global informationization, electronic commerce has been welcomed by more and more corporations and clients according to its characteristics of without the limit of region and time, lower cost, higher efficiency, quick and convenient. Therefore, electronic commerce has been maintaining the continual and rapid-development trend all around the world.At the same time of rapid and reasonable development of electronic commerce, mobile informationization exerts a subtle influence on people's life. Modern synthetic information service has been gradually getting people's attention. Demand of people's individual service becomes even higher. Electronic commerce is just about one important direction among the modern synthetic information service, which provides deserving exploring new field for the development and service of mobile corporations.This dissertation used success cases of electronic commerce for reference and made further study on mobile information mall based on the development environment of electronic commerce. We mainly worked on these aspects as follows:1. We expounded the characteristics and advantages of electronic commerce and analyzed its development status quo, trend and principle. Moreover, we did the research on the close relationship between currently mobile information development and electronic commerce and put forward the necessity and advantage of mobile commerce development.2. Based on the development environment of electronic commerce and combining with the marketing status quo of its own operation and client integration in mobile industry, we made demand analysis by importing web integration mall project. The comprehensive and further research mainly included the background and basic function of integration mall, suggestions of mall's cooperative mode and comprehensive benefit, etc.3. We designed mobile-life internet platform combining with web integration mall project. And we detailed described mobile-life internet project from many aspects such as demand and function goal, maturity of external environment, mobile-life internet system structure and the function of mobile-life internet, etc. Meanwhile, we put forward the technical solution of mobile-life internet. Moreover, we made revenue analysis on mobile-life internet and brought forward its operation thinking.