Culture Media Companies Profit Model Study

Development of China’s cultural media industry through the road towards prosperityfrom a single, pre-reform community’s attention on the film industry is not high, but most ofthe cultural media companies owned enterprises, not free choice of subject matter. With thepace of China’s market economy, increasing people’s spiritual and cultural needs, culture andmedia industry has also ushered in the spring breeze of reform. State began allowing privatecapital to enter the film industry, so as to inject new vitality into the industry. In today’s worldof globalization and cultural attaches great importance to the development of culturalindustries in the background, with the introduction of Cultural Industry Promotion Plan, thecultural system and cultural media industry to develop in depth, China’s cultural mediaindustry is booming up, our culture the quantity and quality of the rapid growth of the mediaindustry works, the market is expanding, but also social and cultural media industryconfidence. However, because of the cultural media industry started late, the market is nothigh, the economic globalization today, China’s cultural media industries want to survive inthe fierce competition and the ability to gain, culture and media have to think about corporateearnings Where sources, how to value creation activities, how to design a profitable model toobtain stable and lasting profitability and other issues.Firstly, the profit model of origins, definitions, classifications were reviewed. Secondly,the introduction of light media culture and media industry where profit model, once again, tolight the solvency of the media, operations, profitability, profitability and ability for thecurrent financial analysis, on this basis, to light the media three existing profit model: factoryprogram production and channel profitability model, the platform of the profit model andbrand profit model conducted in-depth analysis, combined with the internationally renownedmedia group’s diversification, branding, globalization profit model, analyzes the currentshortcomings and deficiencies light media profit model, whereby light is proposed to dealwith their own brand of media profit model is improved and should pay full attention to thenew profit model under the triple play media situation development. The article also selectedwith Enlight Media is a private media company with leading film and TV series leader’sHuayi Brothers Media Corporation and Zhejiang Huace film and television Limited by Share as a competitor, a comparative analysis to find out the light in the movie business andthe media to improve the terms of their competitiveness TV business methods and strategies.Finally, the proposed improvements and optimize the profit model for light media suggestionsthat the case study can provide a useful reference for the development of other media andcorporate culture film industry light.