| With traditional garment market competition grew more intense. In addition,the customer’s individual needs are growing. Therefore, under the rapid developmentof e-commerce apparel environment, the online customized apparel retailing isdeveloping rapidly.Online customized apparel retailing leverages the advantages ofe-commerce and meets consumer demand. Customized apparel retailing ande-commerce are fully combined which has fast response, fully meet the consumerdemand characteristics for enterprises to win the consumer.At the same time, the foundation to achieve profit and meet consumerdemand is a reasonable customized garment retailing price. It is the core technology,but also the bottlenecks.Therefore, this paper put online custom clothing online retail pricing as theresearch goal. The basis of the study is the cost-plus method. Its core is onlinecustomized garment price factors and pricing models. It took into account the garmentsupply chain theory and nonlinear pricing theory. And the paper also usedmathematical tools such as SEM.This paper is divided into the following six parts:(1) The first part describes the background of this study, the content ofsignificance, routes and research.(2) The second part of the paper built the theoretical basis for the onlinecustomized garment price, including the study of online custom garment retailingconcept and research status. Analyzed the cost-plus features, nonlinear pricing theoryand supply chain theory.(3) The third part is based on the theoretical foregoing. That is according toonline customized apparel retailing pricing characteristics and apparel supply chain,nonlinear pricing theory studied the impact of Online customized apparel retailingprice factors. (4) The fourth part designed structural equation model of the relationshipbetweens the factors and the survey questionnaire for distribution.After that,paperestablished a price equation based on the survey data and analysis result.(5) The fifth part is based on empirical analysis. According to the validationof online customized apparel retailing pricing method’s feasibility and operability.Atthe end of part, wrote the programme to achieve the pricing function.(6) The sixth part is the conclusions and outlook of the online customizedapparel retailing pricing research. This study focus on the factors of onlinecustomized apparel retailing price.This article is based on a cost-plus method with fullconsideration of customization.It used the method of nonlinear pricing on customgarment of online retail. The price is calculated as a different method which providesa rational approach. |
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