Research Ruihua Accounting Firm Merger Integration Issues

The history of public accounting firm can be seen as a history of merger. Since1998,Chinese accounting firm has experienced uncountable times of consolidation. With thefurther development of the international economic integration and the growth of oureconomy, the demand in auditing market is growing. Aimed to adapting theinternationalization of Chinese enterprise, guiding the accounting firm to develop andbetter serve our society, competing with the Big4, CICPA issued a series of policy since2006,which signed the begin of the third times of consolidation in our audit market.Given this background, tow of the native accounting firms,ZhongRuiHuangHengXin and YueHua, merged at the end of2007and establishZhongRuiYueHua accouting firm. After six years, ZhongRuiYueHua decided to mergeagain with another accounting firm at the end of2013which give birth to the biggestnative accounting firm RuiHua. After these tow times of mergers, comprehensive andin-depth integration had taken place.It is the integration after merger instead of merger itself creates value. Accountingfirm can achieve the synergistic effect, enhance competitiveness through the integrationand truly achieve the purpose of “be bigger and stronger”.This thesis mainly analyze the effect of RuiHua’s two times of merger and theintegration, and try to find out the problems and difficulties in the process of integration.Then the thesis will mainly discuss how to carry out the effective integration of theresources after the consolidation from five aspects aiming at dealing with the problemsand difficulties.