Imegmtion Of Ruihua Certified Public Accountants Cultural Resources After The Merge

Economic globalization has brought many opportunities for the development of China's market economy.In order to meet the market demand,improve the domestic market in the intensity of competition in the international stage,enhance the competitive advantage in the domestic market,government departments promulgated the a series of policies and regulations to guide and encourage the rapid development of the audit industry.In the birth of the market economy,the reform of the accounting firm industry also gradually embarked on the stage of economic.Especially after the CPA profession derailed in 1998,the demand of the merger is more urgent.In 2007,Zhongrui accounting firm Hanson and Yuehua certified public accountants Qiangqiang joint and direct among is China's first local big,improved their competitive advantages.As China's comprehensive national strength has been strengthened,the status in the international arena has improved significantly,and the accounting firms have been growing.Zhong Rui Yue Hua firm in summing up the last merged the successful experience again and Crowe Horwath CPA firm merger,the establishment of Ruihua accounting firm,the construction of a large accounting firms.Of course,the process of the merger is not easy,this paper aiming at the problems appeared in the process of merging.Analysis appear these problems and solutions,and reasonable suggestions are put forward to Ruihua accounting firm's development in the future.Through the case of merger of accounting firms,in-depth analysis of cultural resources in the fusion process of advantages and disadvantages and the possible problems and prevent a,also the integration of cultural resources play a certain reference.In this paper,through the analysis and integration of the problems and deficiencies of the accounting firm merger,it is found that the key to the success of the merger is whether the cultural resources are effectively integrated.On the basis of the above questions,this article from the industrial development,carries on the analysis to the accounting firm Ruihua circulation efficiency.In the course of promoting the development of the merger,to pay attention to material,behavior,system and spirit four aspects of integration of cultural resources,and summarizes the experience and lessons in the process of integration,and analyze the cause of the problem and timely propose solutions,to put forward reasonable measures for Ruihua accounting firms in the future development of the cultural resources in the process of integration,the importance of outstanding cultural resources integration.