Research Of BF’s Women Ware Product Positioning And Own Brand Creation

The change is part of the history of clothing, is a microcosm of the developmentof an era. It is a symbol of the progress of the times, civilization, prosperity, prosperity.Ladies, is among the indispensable part. Women make women even more colorful,women add highlights for the industry. Women brand from the moment of birthwomen will come into being with the changing times, women’s brand diversificationand style to promote the development of fashion.In the course of the study in this article, through research and interviews andother methods of BF women facing the company conducted a survey to explore themarket. Including consumers by collecting samples and age, monthly income,monthly spending, education and other aspects of the company to determine the BFWomen products should face age and income groups, to determine the BF ladies forproduct positioning. And after survey, we found BF women should use price, which isdesigned to go the route and style and other issues. Through market research andanalysis, BF women before creating a brand should identify possible competitiveadvantage and competitive advantage to choose the right to participate in the marketcompetition. Fully aware of their strengths and weaknesses after, BF companies toadopt various marketing strategies to create their own brands. The4P marketingtheory in which the product strategy and pricing policy can be created in the processof focusing on the brand. In addition, the product’s sales channels and productpromotion and brand can help companies create.In the current international and domestic economic environment are notoptimistic about the situation, facing labor costs and rising raw material costs andinflation, as well as the RMB against the U.S. dollar continue to go higher under greatpressure to survive a variety of adverse factors, BF Company If the continuation ofthe traditional production of OEM orders for product ideas and traditionalconservative business model, will decline until one day out of the market. Futuretrends in women’s market is to boost brand-building market, the future of enterprisedevelopment is the way the process of brand building, modern commercial society, ifthe brand into the realm of consumer culture among the brand will become a cash cowbusiness last forever.