Research On Brand Location Of ABLE JEANS

With the rapid development of global economy and the gradual deepening of China’s reform and opening up, China’s economy has gradually realized the rapid development of foreign trade. In such an era background, the local clothing market also began to gradually merge with foreign apparel market, trying to seek better development. However, the operation experience and accurate market positioning of foreign clothing brand has brought a lot of impact to China’s local clothing market, which makes China’s clothing brand in the process of maintaining its own development advantages and market competitiveness, the need to continue to expand the brand positioning, the exploration and research, so many clothing companies began to develop a series of positioning and development. This thesis caters to the hot spots of market research, selects JEANS ABLE clothing brand as the research object, and launches the research to its brand positioning, in order to provide more reference for the accurate market positioning of our country’s local clothing brand.Based on the theory of brand positioning and product positioning, this paper further analyzes the environment of ABLE JEANS clothing brand, including the background, the market characteristics and competitive brand analysis, and then further analyzes the macro and micro environment of ABLE JEANS clothing brand. With the result of JEANS SWOT analysis, the author further launches the comprehensive analysis to the ABLE JEANS clothing brand, and the positioning analysis is mainly from the overall positioning and positioning. The research will provide the practical basis for the ABLE JEANS clothing brand positioning research. At the same time, it will also have a certain reference basis for the ABLE JEANS clothing brand. The research content of this paper includes the following parts.