The Research Of Social Trust-degree For The Affect On Accounting Fraud

The question of accounting fraud of listed companies has been research hotspot and nodus of capital market. In recent years, China’s listed companies accounting fraud cases emerging one after another, destroyed the normal order of China’s securities market operation, reducing the investment confidence of investors so that investors suffered huge losses, which undoubtedly affected the healthy development of China’s capital market. As an important social capital, social trust is an important part of formal system, is the enterprise internal management system, an important supplement of social external legal system. This article from the perspective of social trust accounting fraud of listed companies, detection of social trust influence on accounting fraud of listed companies, to explore the strategy curb accounting fraud.Based on the2007-2012for accounting fraud by the China securities regulatory commission, the Shanghai stock exchange and Shenzhen stock exchange, the Treasury and other relevant departments to punish the a-share listed companies as the research object, the information asymmetry theory, social capital theory, reputation theory, on the basis of the theory of accounting fraud motivation theory, the present situation of accounting fraud of listed companies in our country, using empirical analysis method, the effect of social trust on accounting fraud was investigated. This article is divided into five parts. The first part is introduction, mainly introduces the research background and research significance of this article, literature review, research methods and research ideas, innovations and features. The second part is relevant concept definition and theoretical basis, mainly define the accounting fraud, social trust, social trust and other related concepts, and the social trust and elaborates the theoretical basis of accounting fraud. The third part introduces the present situation of our accounting fraud and the fraud motivation, and analyzes the social trust mechanism of the impact of accounting fraud. The fourth part is the empirical research part. Based on the2007-2012for accounting fraud by relevant departments to punish the a-share listed companies as research samples, using logistic regression model test social trust impact on accounting fraud of listed company. The fifth part is the conclusion and policy recommendations. Study found that:social trust this kind of system environment profoundly affects the accounting fraud of listed companies, social trust and accounting fraud of listed companies has significant negative correlation relationship, namely, social trust is higher, the less the accounting fraud of listed company; Social trust and accounting fraud of listed company of punishment has significant positive correlation, namely, social trust is higher, the lower the tolerance of accounting fraud, accounting fraud of listed company of the heavier punishment; For the listed company was in financial trouble, even if its location is very high social trust, but still have a lot of accounting fraud may occur. Finally, this article is based on the perspective of social trust from social trust constitute the two aspects of internal factors and external constraints were proposed policy recommendations of accounting fraud of listed company in our country.