Research On The Mechanism Of Social Trust In The Governance Of Online Rumors

In recent years, with the rapid development of Internet technology,the spread of rumors is not to be limited to traditional means of communication, but more spread through the network.Compared with the traditional rumors, rumors spread and feedback more quickly in network environment, route of transmission is more complex and difficult to control.The spread of Internet rumors disrupted the normal order of the Internet, some of which cause serious harm network rumors even affect social stability.Therefore, the effective governance of network rumors providing a good environment for the orderly development of the network of public opinion has become a social problem to be solved.To build a rational network space which network can be effectively governance requires not only government guidance, the complete legal constraints, but also need to work with each other with the network media and technicians,more importantly, weneed quality of Internet users.The main content of this paper: The first part describes the background and significance of this paper. Discussion on the domestic and foreign scholars on the status of network rumors and social trust, introduces research content, research method and innovation of this paper.The second part is the interpretation of network rumors and social trust. Combing through scholars' definition of rumors and network rumors in different periods. The writerconsider that networkrumors are new version of rumors in network background. However, it developed its own new features: easy to copy, fast transmission, etc.Analysis of network rumors hazards:against individual interests, social stability, reducing the level of social trust and reduce government credibility.Analyzes the network rumor governance problems exist now:government regulatory awareness is relatively weak; network rumor early warning mechanisms lagging; the lack of collaboration between government and media press in preventing rumors; network rumor tracking and monitoring ineffective; legal norms have been poor operability.Then, by viewing scholars of different definitions of social trust investigating, interpreting the meaning of social trust, and specifically addressing the classification of social trust, social trust this article will be divided into specific: interpersonal trust and trust in government, and through the analysis of social trust in the relevant field of study, review previous studies of social trust in the network rumors governance.The third part focuses on the governancemechanism of the network rumors. First using game theory, determine the main game: users, online media, the public authority body and rumors manufacturer. Established game model based on trust between Internet users to establish the probability model by calculating their expected return-expected revenue function graphics.Analyzing the role of interpersonal trust in the network rumors governance, and further analysis of the game examples of media and Internet users. Again, by analyzing the relationship between government and the public trust game, establishing evolutionary game model, and draw the appropriate guidance.