The Credit Risk Management Research Of Changsha New Zhensheng Group Co. LTD.

At present, China’s market economy has entered a buyer’s economy, along with the increasingly fierce market competition, the business faces many practical problems. Due to the continuous expansion of the scale of production, the number of products to the community to provide growing, enterprises are faced with how to selling products, how to effectively increase sales, expand market share, reduce the backlog of inventory, the realization enterprise profit maximization problem. In addition to relying on product quality, price promotions, after sale service, advertising and other means, the credit is an inevitable choice for enterprises to expand sales, market competition. However, with the credit sales methods, brings is the cash flow risk and the risk of bad debts, and even some enterprises facing the danger of bankruptcy. Therefore, has the important theory significance and the practical significance to the study of credit risk management.Changsha New Zhensheng Group had also exposed to credit risk management dilemma. This article analyzes Changsha New Zhensheng Group has credit risk management situation and emerging issues based on the credit risk management research. It also analyzes the general and specific causes why the credit rises. Then the group focuses on how to establish credit risk management system, mainly from the organizational design, process design, customer information management. Finally describes how to protect the credit risk management system implementation.This article emphasize on theory linked with practice and quantitative analysis combined with qualitative analysis. Take Changsha New Zhensheng Group’s credit management system development and implementation for example, this article describes how to design and build an appropriate credit risk management system.The establishment of the system helps control the credit risk faced by enterprises, and reducing the rate of bad debts and improve the capital turnover rate. I hope that as an example, it can provide the domestic aluminum metal processing industry business some reference value about credit risk management system of the building.