The Impact Of Rural Consumption Environment In Rural Demand For Consumer

The driving force of economic growth is converting to investment and domestic demand gradually. But the consumption expanding focuses on domestic demand. China’s current economic operation of the domestic demand is lack of consumer, especially in rural areas. Expanding domestic demand in rural areas is an important of the overall expansion of domestic demand.From the microscopic point of view, The rural consumption environment is divided into four areas of artificial physical environment, social and cultural environment, market environment and institutional environment. Select the rural consumption levels as a measure of the rural consumer demand and the investment in rural infrastructure, the number of the high school labor force in each one hundred, rural consumer price index, rural government bailout costs as a measure of the four aspects of rural consumption environment. This paper constructs the classical regression model to analysis the influence of the four aspects on the rural consumption level based on the total of nine years from2002to2010in31provinces and cities. It analyses the difference of the impact in various provinces and cities with random coefficients model. The results show that:Pull effect on the level of consumption of rural residents in four aspects of rural consumption environment is bidirectional. And the positive effect of the education is maximal and the effect of infrastructure investment on Northwest is greater. The effect on the rural consumption level of the number of the high school labor force in each one hundred on Eastern, southern and north provinces is greater and on northwest and central part is less. The effect of the rural consumer price index on the north, south and central part is greater, and in Beijing, Tianjin, Hebei and Shandong is less. Rural government bailout costs significantly influence on the northeast, central and western provinces and cities in China.Finally, combined the results of theoretical, analysis and empirical analysis on the impaction of the rural consumption demand from rural consumption environment. From the perspective of improving the rural consumption environment, promoting the growth of consumer demand in rural areas must speed up infrastructure construction in northwest, improve the education level of famers’ nationwide, strengthen the management of the consumer market prices in the west and increase the national social security.