Study On Rural Consumption In China To Expand Domestic Demand

Economic development of countries is beneficial to the people’s livelihood，generallyspeaking，the economic development needs of power from the investment and consumptionof both sides．In China economy, maintain two digit growth in the years behind，more is torely on the promotion of export-oriented exports and government investment，consumptiondemand of domestic residents，consumption structure is not reasonable has chronic puzzlesChina economic growth．Generally speaking，the economic development is not only aprocess of move in circles，and its fundamental purpose is to meet the needs of society，theimprovement of people’s living level，therefore, how to solve the problem of insufficientconsumer demand，naturally become the expansion of domestic demand, promote the firstchoice Chinese economic long-term sustainable development．In this paper，the reality China city urbanization background and rural based attempts toillustrate：characteristics of the majority of rural China remains with the local society．Thischaracteristic is mainly reflected in the patterns of consumption，as the basic means ofsubsistence demand is still largely rely on the provide for oneself，also because of theinfluence of traditional culture and consumption habits，so that most farmers have inherentin life consumption is relatively conservative and thrift consumption tendency．Thecharacteristics of rural consumption Chinese，not only will inevitably lead to the marginalrate of growth in consumer demand in rural area is relatively low and，along with theprocess of city Chinese society continues to accelerate，the number of rural residents willcontinue to fall，which make it difficult to our rapid growth by expanding domesticdemand，stimulating economic growth China hopes on rural consumption on demand．Canbe found through observation，foundation support existing consumption patterns in ruralareas there are at least two: one is the current Chinese rural majority still take manygenerations living mode．In this case, the impact of the one-child policy，seems to be morecommon than previously．Rural multigenerational compared to the urban residents livingpattern generation in living mode， in the purchase of the Housing marriage (the farmer torenew old housing in the original homestead and stamped with the new premises， in orderto meet the new family needs)，Home Furnishing furnishings，durable and new supportingbasic consumer goods and other needs obviously much smaller， and the slow growth rate.Two is currently the most area Chinese countryside is still practiced by family owned partof the land tenure pattern， in the land of the existing rural occupation mode, can not onlymake the most basic food demand of rural residents through the land be satisfied，but alsothe propensity to consume more stable and conservative，and thus reduce the average the propensity to consume in terms of income under the．At the same time, for the key，ruralwork should pay more attention to social security and education, medical and pension．Inconsumer demand be congenitally deficient conditions，the social security problems offarmers，reduce the worry about the future by rural residents is a pressing matter of themoment to work in rural areas．...