The Asset Management Software Services Quality Promotion Research Based On Servqual Model

With the advent of global informationalization, the rapid development of internet technology and the deeply application of computer system, asset management has become an important part of corporate management and has also increasingly attracted the attention of managers. As a typical application, asset management software is faced with multiple needs, convenient operation and interface humanization, etc. Take M company for example, this paper will use SERVQUAL model to analyze the expected service and perceived service of asset management software services, looking for an accurate point to improve the existing service quality and thus effectively establish a promote model. Through the analysis of five dimensions for service quality, including tangibility, reliability, responsiveness, security and empathy, we will try to develop five related improving strategies, aiming at improving the marketing situation of M company, the expansion and extension of the existing service chain, as well as developing new service products. Finally, the M company could gradually get the priority of the competition.