The Study On The Marketing Model Of Apple Iphone

Mobile phone industry has developed very rapidly, with the Internet economy in the development of new business models and products emerging, a business model of innovation effects are often far superior enterprises in technology, products or management system Apple products and the construction industry chain,"the content of product innovation" business model, the core competitiveness in the industry to change patterns and a great success, apple of successful cases worth China’s consumer electronics and study."Based on apple’s business model for research object, by the marketing model, based on the theory of apple’s first strategic environment, and the SWOT analysis of apple mobile phone marketing environment were analyzed, and found that the market demand, and concludes that the marketing model innovation is the inevitable choice of apple.Then analyzes the apple unique marketing way, namely:brand marketing, product innovation, channel marketing, hunger marketing, marketing, the experience marketing reputation such strategies.Through summarizing the apple marketing mode of consumer electronics, domestic enterprise and telecom operators have some reference, set up the market orientation, paying attention to the customer experience and brand construction, etc.