The Research On Marketing Strategy Improving Of Luochuan Apple

In the new century,with the improvement of people's living standards and the continuous development of Internet technology,the Internet has had a huge impact on people's lifestyle.Agricultural products are closely related to everyone's life.The people's ever-increasing living standards also put forward higher requirements for the quality of agricultural products.Nowadays,the sale of agricultural produces depends on the weather,and the increase in farmers' ourcomes does not occur every year and exist in every palce.Everywhere.In the contradiction that such masses need quality and cheap agricultural products and good agricultural products cannot enter the market in time,the network marketing mode of agricultural products is the direction that we need to study now.We chose Luochuan Apple to study,which is a local specialty in Shaanxi.How did Luochuan Apple achieve sales of Apple in Xi'an through online marketing and what kind of tools were used? What we need to studa includes not only how to realize its online marketing but also the tools we use and strategies for various kinds of costumers.Based on the above background,from the perspective of consumers' cognition,this article take Xi'an as an example to understand the appraisal,acceptance and awareness of online sales of Luochuan Apple by 500 or so people,and the factors that influence citizens' purchase through the Internet.And according to the data for statistics and analysis.The analysis shows that citizens have a relatively high awareness of Luochuan Apple's online sales and acknowledged Luochuan Apple's online sales.However,Luochuan Apple's online sales of packaging,Apple quality,price factors will affect the people through the network to buy.In addition,the timeliness of logistics is also an important factor affecting citizens' online purchases.This article believes that in order to increase the enthusiasm of citizens for the purchase of agricultural products through the Internet,it is necessary to strengthen farmers' knowledge of the Internet,popularize marketing knowledge,and increase the brand awareness of Luochuan Apple.The quality of Apple's packaging sold through the Internet is controlled.For agricultural product logistics,we should invest in capital and technology,and increasing the tineliness of agricultural products logistics is alos essential.increase investment in capital and technology,and improve the timeliness of agricultural product logistics.The government actively released information on agricultural products,established an e-commerce platform for agricultural products,improved laws and regulations on cold chain construction,guided enterprises into the construction of third-party cold-chain logistics,and reformed the current situation in which agricultural products cannot be docked with the public.