Analysis And Application Of Color Marketing Strategies Related Uniqlo Stores

Color as one of the most common aesthetic form, present in our daily lives clothing, food, housing, transportation, use among. But we do not have attention, the color also has some features, such as a sense of well-being, the severity of flu, while the color can bring people of different feelings and associations. We can say that each color contains different language itself, on behalf of people of different emotional feelings, and even affect the person’s mental state and emotions. In modern society, more and more people began to focus on the role of color, color, competition in the market is also playing an increasingly important role, color marketing emerged.Now, when consumers buy goods not only focus on the value of goods, but also need the emotional and psychological identity. As brand sales channels at the end of the terminal stores in the spread of brand image and promote product sales are playing an increasingly important role. The Color Marketing as an important marketing tool in which is playing an increasingly important role. The terminal stores good color design, not only can help to shape the brand image, better for the product to increase highlights. Thus, more and more clothing stores began to focus on the color brand marketing, in order to promote the buying behavior of consumers.This paper is divided into seven sections. The first part is an introduction, describes the development process of marketing theory and application of color, background and clothing brand Uniqlo overview of color marketing development; second part of the literature review, covering the basic concepts involved in the study, research and theoretical significance; Third part of the study design, this study uses a literature research, case studies and interviews; fourth part is an overview of its Uniqlo brand stores color marketing analysis, color marketing from various factors cut into the store, analyze its standard color, environment color, product color, display color, lighting and props color color, in order to systematically and comprehensively analyze their color marketing strategy. The fifth part is the application of color clothing brand marketing strategy, marketing strategy, including the pilot stores color sense, develop marketing strategies based on the color of the store, consider the basic principles, the general procedures and recommendations for the implementation of the terminal stores the color of the clothing brand marketing. In order to be able to achieve the color marketing theory and practice combine to deepen the color of the purpose of the domestic apparel brand store marketing theory and promote domestic long-term development of the clothing brand.Thus, we draw the following conclusions:First, with the development needs of China’s clothing brand, store brand colors should be used as an effective marketing strategy of competition, it is the same channel strategy, as important as price strategy, communication strategy and promotional strategy, you should subject garment enterprises attach great importance; second, stores color marketing strategy formulation to fully understand and comply with corporate brand philosophy and spirit, in line with the brand image and positioning, and even the brand of style and culture. Marketing is not just because of the color of the eyes, the face of the customer, but also directed their hearts; Third, the store color marketing strategies include standard color, ambient color, product color, display color, light color and props such as color, their mutual contact, complement each other, is a systems engineering; fourth, the store regularly to evaluate and audit color marketing, testing whether the expected direction according to the planning and development of the front row.