Bank Of China Jiangsu Branch Credit Card Business Development Strategy Research

In the face of the profound changes in international and domestic economic and financial situation, China’s economy is still growing. The economic development situation is gratifying. Banks in the past several years of fine type development, are faced with the product strategy, risk control, customers upgrading to a series of problems. Jiangsu credit card market to the big five state-owned behavior subject other small and medium-sized banks in the product category, has the considerable advantage of marketing, in the relaxation of restrictions on foreign banks, foreign banks have entered the credit card market, with its unique advantages to the development of the credit card business. Jiangsu as the most developed provinces of Jiangsu area of national economy, the credit card market card market status in the national credit self-evident. In the Jiangsu area in the credit card market, small and medium-sized banks in the product type, has the considerable advantage of marketing, large-scale foreign-funded banks to enter the credit card market, Chinese bank Jiangsu branch is facing product portfolio optimization, a series of problems such as how to upgrade the marketing activities, the advantage of Chinese bank Jiangsu branch unique vigorously carry out the credit card business, maintain a leading position in the market, become a problem that can not be avoided.This paper will focus on the study of the Chinese bank Jiangsu branch of the credit card business development, in the whole range of external business environment in Jiangsu, Jiangsu Province branch, on the operating conditions and the Jiangsu branch of the Jiangsu branch of the credit card business, summed up the advantages and disadvantages based on, puts forward some suggestions for future development of China Bank of Jiangsu branch of bank card business in the Jiangsu area.This paper introduces the development process of China’s credit card industry and business card some changes in the process of credit, by case analysis and empirical analysis, introduced the development of credit card business, China bank Jiangsu branch, the use of PEST analysis, introduced the Jiangsu area in the credit card service development environment, to Golden Eagle co branded card consumption analysis, and half off crazy K song activities as an example using SWOT analysis introduces the credit card business, China bank Jiangsu branch’s advantage, and points out the Jiangsu bank credit card business problems, and puts forward some suggestions for the future development of Chinese bank credit card business in the Jiangsu area.