Study On P2P Network Lending Platform Business Model

In recent years,Peer-to-Peer(P2P) Lending Platform emerged in China due to the tight monetary policy of the central bank and domestic single financial system.P2P lending,which is a new financial model,refers to the individual in charge under the premise of a certain interest,through a third party network platform to provide small loans to other individuals.P2P lending platform originated in Britain in2005and entered China in2007.About800domestic P2P lending platform registered has helped individuals and micro enterprises solve the problem of financing,since it entered in China.On one hand,turnover of P2P increased dramatically,on the other hand,the phenomenon of platform collapse and escape of the platform’s manager happen frequently.How to realize the healthy development of P2P industry has become the concern of capital demanders,investor and relevant regulatory authorities.This article firstly summarizes the domestic and abroad related literature,then introduces the origins and characteristics of P2P lending and sums up the causes of P2P;s rapid development in China.This article also introduce3main platform pattern classification:pure intermediary platform&creditor’s right transfer mode,online&offline mode and unsecured&secured mode.Then the paper compared the five typical P2P lending platform by borrowing process,fees,risk control and regularity,puts forward the problem of P2P lending platform at present in China and gives related countermeasures in view of the problem.Finally this paper elaborated the influence of P2P lending on traditional commercial bank and predicts the development trend of P2P lending in China in the future.