The Analysis Of Operation Mode Of P2P Online Lending Platform

P2P Online lending platform is a new business model with the development of the Internet and the rise of the private lending.P2P lending platform first appeared in the UK, namely the Zopa, established in 2005.Then the United States established the Prosper and Lending Club.In 2007, China’s first network platform PPdai.com was established in Shanghai, then a great many of P2P lending platform appear in China.Currently there has been more than 2000 lending platforms.Foreign lending platforms develop successfully and have a bright future, this is closely related to the foreign relatively perfect credit system and the good financial environment and also the encouraging national policy.In contrast, China’s current credit system is not sound, the financial environment is not perfect, especially the nation is not well accept and recognize the new business model.Those surely prevent the domestic lending platforms developing successfully.At present,the study of P2P lending platform of domestic scholars are mostly theory, and they mainly introduce the rise and development of P2P lending platform, describe and analysis the operation mode.But there exist less studies that deeply analysis a specific lending platform, find the problem and give the corresponding suggestions.Based on the study of related literature at home and abroad, the article analysis the operation model of the foreign typical P2P Lending platform Zopa in British and Lending Club in America and the present developing situation in British and America;contrast several domestic more typical P2P lending platforms including Lufax.com,PPdai.com,CreditEase and HONGLING CAPITAL.The article focus on XinXindai.com’the operation mode,compare it with the four domestic P2P lending platforms above and analysis the position of XinXindai.com.Then it analysis the existing problems of XinXindai.com in equity fund,loan rate,hosted mode,guarantee model and offline mode;and puts forward the corresponding Suggestions in the industry level and firm level.Also the article sums up the common problems of domestic P2P lending platforms and presents corresponding suggestions sideways.