Wujiaochang Branch Of CGB Retail Business Marketing Strategy

Because of the good macro economy, our country banking industry in recent years has maintained a high development speed, scale expanding the bank’s assets and profits, but from the point of income structure, every commercial bank excessive dependent on loan spread income. In the banking sector reform deepening and the steady progress of interest rate liberalization, the existing income structure exposed the huge problems, a single source of income itself is not sustainable, as a hidden under the sustainable and healthy development of the bank. In this context, many Banks are in a golden business, to carry on the strategic transformation, want to be able to optimize the structure of income, of the impact of external business environment changes.Guangdong development bank began to vigorously develop a gold business in2011, after just two years of development turned a gold business made great achievements, but because, after all, in terms of a gold business started late, the bank in a gold business marketing also exist many problems, which has restricted the further development of the bank a gold business, how to break a gold business problems existing in the marketing level, formulate correct marketing strategy, and implement powerful become the guangdong a gold business marketing managers have to focus on a topic.This article choose guangdong development bank, founded in2012August wujiaochang branch branch as the research object, through to the branch of a gold business development present situation and existing problems of the comprehensive analysis, using the SWOT analysis tool, generalizes the internal and external marketing environment of the subbranch of a bank, at the basis of the branch marketing mix strategy, marketing strategy and the implementation of marketing strategy and the risk of security are discussed, hope to be able to give the branch a gold business marketing level of continued ascension to provide more theoretical guidance.