Study On The Construction Of Lean-Marketing Management System For Gansu Cimchuajun Vehicles Co.,Ltd

This article concluded four essences from TPS:The goal of lean-production is to eliminate all waste; The implementation of lean-production is to process optimization; The cultural of lean-production is everyone’s full attention and participation; The security of lean-production is PDCA and continuous improvement. Then the essences are applied into the field of marketing, and combined with the essence of marketing, the connotation of lean-marketing is introduced: The lean-marketing satisfies customer’s demand by establishing continuous contact with customers, and creat value for customers in the end. The essence of marketing is to keep continuous contact with customers, and create value for customers; Not just eliminate all waste.Just like TPS,The lean-marketing also needs basics and pillar and system guarantee, which can be called lean-marketing-management system. The author compacks all of the "lean" and "marketing" research content summary together, and puts forward all work under the PDCA pattern, so the "lean"+"marketing"+"PDCA pattern" constitutes the model of the lean-marketing-management system’s construction.The author makes an empirical analysis of GansuCimc HuaJun vehicle co., LTD, using the model, and all of the analysis and suggestions for improvement are also based on the model the four categories of such content on the model is "extraction". The author delves into the PDCA management cycle of marketing strategy formulation, organization construction, marketing and business process execution, marketing performance measurement, analysis and improvement.The author looks forward to this article could be a reference for other enterprises in the end.