Overseas Market Development Strategy Research Of SCC Company

With the rapid development of our economy and the increase in demand for energy, oil as a strategic resource has become very important, and now in our country for oil dependency is also gradually increasing. Make full use of foreign oil and gas resources, expand the overseas market, which is the inevitable choice of the oil industry development in our country, and is also a strong power of sustained growth in gross domestic product. In this environment, overseas oil engineering project market began to boom, and which is the premise of SCC company for overseas engineering project development strategy.SCC company is a petroleum engineering technology service company which expands overseas market earlier in China, and is also a professional company which receives recognition from overseas market earlier. The paper introduces development situation of petroleum company all over the world, and take deep analysis of the necessity for enterprises to develop overseas market, finally the paper is concluded that which implements going-out strategy and strengthens the competitiveness in overseas market is the inevitable course and realistic choice of SCC company to become a world-class engineering development situation.This paper analyzes the current situation of international oil market development, experience and steps of implementation overseas strategy, and also takes consideration of SCC company’s specific situation, finally finds out that the project construction as the company’s main business, integrated unit up gradation and daily maintenance as complementary business, through the way that develop construction and maintenance simultaneously, promote maintenance to enhance construction, put in motion of the rapid development of the integration of upstream and downstream petroleum engineering construction, effectively enhance the international market competition ability of the overseas market strategy.This paper analyzes in-depth exploration of the background and significance of SCC company implementation overseas market strategy, and also analyzes influence of inside and outside environment, strategy choice, implementation and control to company development, all of these are theoretical support and reference significance for SCC company implementation overseas development strategy.