ZB Study On Channel Management Company

In the spring tide of market economy, Fluorocarbon coating industry as a grain of sand to reform, rolling in the great wave of economic. In the increasingly fierce competition in the market of the coating, the internationalization trend is more obvious, High status paint market with high-tech content, the scale of production, brand management and other advantages of international brands in the Chinese in. As private enterprises paint, How to share a cup of a thick soup in the huge market cake, become the face of many coating enterprises and difficult problem. In the channel winning today, Who mastered the channel, who mastered the magic weapon to marketing success; Who mastered the initiative marketing, who will have more right to speak. This paper introduces the channel management as a new type of environmentally friendly coatings ZB paint company how to use the management in the new economic tide in the, Channel innovation will be a Dalian Local paint brands become the fluorocarbon industry benchmarking enterprises, Because the management change, causes the channel management thought, channel mode did not keep pace with the times, Finally, a vigorous enterprise management into a bankrupt company. Take it slowly in the precarious in the case.Shallow level research through to the ZB paint company channel management situation, See a once won the bid for the2008Beijing Olympic Games Main Stadium "bird’s nest" and the Hangzhou Bay Bridge and other international level key projects of enterprises in the marketing channel construction ignored the importance of the case, How to develop with the economy falling sales market, The final fracture situation facing channel, Also aware of the importance of channel management in enterprise management through the full research. Finally, for the problems of ZB company’s channel management, Issue a prescription, Through the channel reconstruction and strengthening channel management to enhance corporate sales.