Strategy Of Heilongjiang Branch Of China Unicom Mobile Communications Business Marketing

In2008, China Telecom market restructuring, the state issued a3G networkoperation licenses to three operators. With the3G network licenses, China Mobilecommunication market entered the era of mobile internet.In this paper China Unicom Heilongjiang branch as the research object, according to theenterprise after the transition characteristics and problems encountered in development,combined with the characteristics of their own enterprises, product marketing aroundthe short board in mobile communication service aspect, mining factors to produce shortboard where. The marketing strategy for the implementation of safeguards, focuses onthe analysis of advantages Chinese, Heilongjiang branch of China Unicom in the mobilecommunication market weakness, according to the conclusion, the analysis presentstage Chinese Unicom mobile service in Heilongjiang development of marketingstrategy, looking for the telecommunication reorganization Chinese Unicom mobileservice in Heilongjiang mobile communications market marketing strategy...