Research On Contemporary Japanese Food Packaging Design Under The Influence Of Zen Aesthetics

The contemporary Japanese food packaging design is unique, walk out of a new road in the traditional culture and modern design. This thesis from the perspective of Zen aesthetics, study on the relevant contents of the contemporary Japanese food packaging design, finally clear the relationship between them is mutual interdependence, mutual promotion. Zen aesthetics has a guiding effect on the contemporary Japanese food packaging design, it affects the design style, design methods and design implications, let the design shown more spiritual and nationality; On the other hand, as Japanese Zen aesthetics relay carrier, the contemporary Japanese food packaging design also promotes its inheritance and development.There are six parts divided in this thesis:The first part generally describes the topic of the research background, research significance, research status, and on the subject made a preliminary analysis, expounds its research content, objective and method. The second part is a discussion of the relevant theoretical basis of subject involves the induction, to determine the focus of the research is to explore the visual decoration on contemporary Japanese food packaging design, and puts forward the design idea of feeling. The third part is the research for the contemporary Japanese food packaging design of the specific content, including food packaging design overview, visual design elements and the influence of these elements cause, to clarify the train of thought for the following research, find the best way of studying. The fourth part is the key part of this thesis, summary the characteristics of the contemporary Japanese food packaging design under the influence of the aesthetics of Zen idea, it is the simple style, natural green design, and national design, and objective evaluation of positive and negative influences. And get contemporary Japanese food packaging design for our design inspiration on traditional design, nationalization design, and green design, in order to be able to have a real effect. The fifth part is the author of contemporary Japanese food packaging design research study, combined with China’s national conditions made moon cake gift packaging design practice in the visual aspect, hoping to provide practical experience for myself. Finally, the sixth part is the summary of the research results of this project, and the thinking on China design in this process, pointed out the shortcomings in the research, provide reference and recommendations for follow-up research.