| Tableware is people’s daily necessities. Since the beg;nning of human civilization, tableware play change the historical development of the witness to some extent. From a pair of chopsticks, a knife and fork, you can see the changes in a country’s culture, economic advantage, the world situation. In today’s design, the designer to first consider at design time is not only the use of the product function, also contains the product to convey emotion, culture and other aspects of the meaning, metaphor as a way to express the design thoughts and emotions in modern design is widely used.This paper uses the theory of metaphor, in Jiangnan image as the object metaphor body research, design of the development of Bone China tableware. Analysis of the research actuality at home and abroad bone china tableware, including market situation domestic and domestic tableware brands, discovered the domestic bone china tableware production amount is larger, but with foreign design level there is a certain gap; the bone china tableware design is analyzed, including its design situation, design principle, series design method; the use of metaphor as the main theory support, through the interpretation of the image of Southern Yangtze River, as the design target, design of Bone China tableware. Discusses how to use metaphor to design a bone china tableware with Jiangnan image:on the one hand, Jiangnan image is the human perception of Jiangnan things, and metaphor is expressed own technique connotation through things, so the design technique of metaphor, let the thing in itself of South of the Yangtze River express human perception of things, when people can get Jiangnan image in the use of tableware is the emotional resonance. On the other hand, Jiangnan imagery and metaphor have one thing in common, that is "people", if not "people" feel, will not be able to generate images, metaphor is an integrated system, the "people" in life to find some characteristics of some characteristics of one thing with another completely different things with similar and can produce metaphor. The generating factors in Jiangnan images mainly to the natural landscape and the humanities landscape, from which they have obtained the Jiangnan typical visual elements:the five part of the garden, water, plant and process, the recluse culture, through metaphor design methods "to mean similarity" and "facies iconicity" as metaphor applied to tableware design, so in this paper, use the similarity of metaphor, by extracting the Jiangnan image elements, and applies it to the tableware design, resulting in metaphor. Based on the study of metaphor theory, follow the product seriation principle, do seven sets of42kinds of bone china tableware, verified the previous by metaphor theory as the basis of rationality and feasibility of tableware design.Through the research of this thesis, we can see that the metaphor theory has wide application prospect in product design. |