The Symbolic Interpretation Of "News Network"

"News broadcast" officially started in 1978, New Year’s day.It is accompanied by the reform and opening-up policy.Its practical significance meaning beyond as a news item itself.It is on behalf of the party and the government symbol Internally,and it is the symbol of the People’s Republic of China externally.Passing the important task of national political ideology and shaping the national image is the value of its existence.At the same time, the hosts of "news broadcast" are not only the announcers but also the real image of the "news broadcast".They carry the responsibility and mission as a national spokesperson.Therefore, the costume of the host in "news broadcast" also has been a political symbol.In terms of research status at home and abroad,there’s no books or papers about the significance of symbols for "news broadcast" anchors’ costume. Most of the books or paper studies are more from the development and change of the "news broadcast" itself, of the dress of the host image, the symbolic significance of aesthetic value of clothing or costumes, etc.Semiotics, communication studies and cultural studies are rarely referred to in the monographs.Most of them are concentrated in journal articles.I combs the relationship between the symbols of the hosts’ dress of "news broadcast" and the social change. I am trying to have the symbols of anchors’ costume in the time coordinate system.Based on the analysis of the social ideology environment of "news broadcast",we discussed the relationship between the change of the hosts’ costume and the social change from the reform and opening-up policy.I also explored that the social change influences the anchors’ costume and the anchors’ costum reverse to builds the social ideology.I specifics to the anchors’ costume in "news broadcast" as the research object,interpreting it from the perspective of semiotics theoiy.The aim is to apply the basic principle of semiology and deduction in the study of the anchors’ costume in "news broadcast".It also aimed at explaining how the anchor’s dress is shaped by the mainstream ideology.and how the the anchor’s dress asorbing political implications and reversing to builds the social ideology.As this logic,due to the "news broadcast" ushered in the most young hosts in nearly five years, I selected the samples in 2010 to 2014.At the same time, there are several obvious points to the sample selects:the colors of the anchors’costume;the design of them;anchorwomen’s accessories such as earrings and the brooches;the colors and patterns of male anchors’ ties.I mainly explained five elements in this paper.They are the social meaning of "news broadcast",costume as an important nonverbal symbols,the changes and symbolic features the hosts’ costume of "News broadcast".and the relationships among China’s social change with the mass costumes,the leaders’ costume and the hosts’ costume of "News broadcast".Based on the specific sample data.I discovered that the hosts’ costume of "News broadcast" are influenced deeply by the social change in China.No matter what colors or patterns are they,they are to mirror the ideology of the social.However.because of the restrict of its political role,the clothing shape of anchors are lagsed the popular fashion trend in the society at that time.It is in the middle of the three rails,and influenced by the other two.In addition,I tried to introduce the basic principle of semiotics in the paper,and used the triangle correction methods to explore the meaning of these little symbols in our daily life.In the aspect of cognitive,I have the new achievement by explaining the symbols of the hosts’ costume of "News broadcast",which is able to help us to understand the society further.