Research On The Value Proposition’s Forming Process About The Commercialization Of Nanotechnology

As one of as the three leading high-tech fields, Nanotechnology is increasingly becoming an important engine and driving force of economic development. Business model has played a key role in the process of technology commercialization, and value proposition is not only the soul of business model, but also the most active innovation dimensions. The commercialization of nanotechnology is a complicated process which need through the successful value proposition to promote the process, and the value proposition will promote the development of the industry. Currently a large number of nano-technology research emerged, which caused an urgent need to commercialize nanotechnology, so the value proposition in the process of commercialization of nanotechnology generation problems become the key problem.This paper first reviewed the domestic and foreign scholars of new technology commercialization, nanotechnology commercialization, the related theory research results of value proposition and business model; Secondly, based on the new technology commercialization related theory and the practice of the commercialization of nanotechnology, nanotechnology commercialization process is constructed of four stage model, this model includes four stages and three connecting links, substages concrete for nanotechnology research and technological breakthroughs, nanotechnology products demonstration and incubation phase, promote the market accept nanotechnology products stage, nanotechnology sustainable commercial application phase, connecting link includes inspire interest and support, mobilize resources, mobilize market factors; Third, it analyzes the value proposition in the process of commercialization of nanotechnology generation process, the value proposition generating process model is put forward, and from the industry level, company level and specific business level discusses the generation of value proposition in the process of commercialization of nanotechnology; Fourth, summarizing the the impacts that influence the generation process of of value proposition in the process of commercialization of nanotechnology and typical issues which will faced with and the coping strategies; Finally, combine the research achievements of this paper and city A nanotechnology industry research institute, company B, C of the commercialization of nanotechnology company practice, for the proposed nanotechnology commercialization process model and value proposition generation model is verified and interpretation.This paper focuses on the study of value proposition generating process in the process of commercialization of nanotechnology, the four phases of nanotechnology commercialization process model is put forward, and in the process of its commercial value proposition generation model. Providing an important guidance and reference for nano technology enterprises, scientific research institutes in universities, promote the commercialization of nanotechnology industry research center.