Tourism Commercialization Study On Yi Manual Embroidery At Ganluo

Tourism development has become an effective means to develop economy,increase employment and expand consumer market in ethnic areas,and also an important supporting industry to improve people's living standards in ethnic areas.In the process of tourism consumption,tourism commodity is an important medium and connection point for tourists to obtain tourism memorial significance.With the development of China's tourism industry,the demand for tourism products with regional characteristics is increasing.Due to the late start of tourism in ethnic areas,there is still a long way to go in the level of tourism economic development.In particular,tourism commodities have always been in a relatively backward state of development.The trend of homogeneity and congenerism is obvious,the development of tourism commodities with personalized local characteristics is not sufficient,and the market potential of tourism commodities with personalized local characteristics is relatively large,especially in the southwest ethnic minority ares of China,which has a broader market space and development value.In this paper,the commercialization of Yi's hand embroidery in Ganluo County,Liangshan Yi Autonomous Prefecture,Sichuan Province is taken as the research object.The purpose of this paper is to find out the commercialization elements of tourism products with ethnic characteristics,such as research and development,creation,artistic modeling and design of commodities,and stereotyped production of commodities,which should not only highlight the shape of regional characteristics,but also focus on the integration with the cultural soul of regional characteristics."Form innovation and soul inheritance" is the key to the formation of tourism commodity value and consumption attraction in ethnic areas.The commercialization of handmade embroidery of Yi in Ganluo county can be realized better only by the organic integration of "shape and soul" of handmade embroidery,which is not only conducive to the innovation and inheritance of the traditional characteristic culture of Yi nationality in Ganluo County,but also conducive to building the tourism brand of Ganluo County,promoting the commercialization of handmade embroidery and attracting more tourists' consumption.At the same time,it has a strong role in accelerating the integration of Ganluo County into Liangshan Prefecture and Sichuan tourism cycle system.This paper studies the commercialization of the Yi's hand embroidery in Ganluo county.Firstly,by consulting the historical documents,we can understand the history,artistic symbols and shape evolution of the Yi's traditional hand embroidery in Ganluo County,the practical value and artistic value of the hand embroidery,the current production situation,market demand,market positioning,economic and social benefits of the Yi's hand embroidery in Ganluo county.Secondly,the paper compares and analyzes the differences between the manual embroidery and the non-manual embroidery in "shape innovation and soul inheritance",so as to study the difficulties and problems in the development of the manual embroidery tourism products.Thirdly,from the empirical point of view,using the theory of industrial structure evolution and tourism life cycle theory to study the future development trend of the Yi embroidery Tourism Commercialization in Ganluo.Finally,the paper puts forward the relevant countermeasures and suggestions for the development of Tourism Commercialization of Ganluo Yi's hand embroidery.This paper is divided into six chapters,the first chapter is the introduction part,mainly through the relevant literature on tourism products,souvenirs and intangible cultural heritage Yi costumes,to study the reality of tourism products in the development of tourism in Liangshan Yi area,Sichuan Province,analyze the purpose and significance of the commercialization of Yi embroidery tourism in Ganluo County,and determine the research ideas and research direction of this paper And research methods.The second chapter is on this basis,through the evolution of industrial structure and tourism life cycle and other related theories,to provide theoretical support for the study of the commercialization of Yi's hand embroidery tourism in Ganluo County,to explore the realization of the commercialization of Yi's hand embroidery tourism in Ganluo county "form innovation and soul inheritance",and build the realization path.The third chapter describes the general situation and development status of Yi embroidery in Ganluo County,analyzes the characteristic handicraft and its comprehensive value,and determines the significance of this study.The fourth chapter deeply analyzes the problems faced by the development of Tourism Commercialization of Yi's hand embroidery from four aspects,and concludes the problems that hinder the "form innovation and soul inheritance" of Yi's hand embroidery Tourism Commercialization in Ganluo county.The fifth chapter discusses the reasons for the difficulties of the development of Yi's hand embroidery from two aspects: implicit and explicit.The sixth chapter is the part of countermeasures and suggestions.Through the above content,it puts forward the relevant countermeasures and suggestions for the development of the Tourism Commercialization of Yi's hand embroidery.Finally,it summarizes and puts forward the shortcomings,as well as the prospect of the future research direction of Tourism Commercialization of Yi embroidery in Ganluo county.