| Recreational vehicle (Abbr:rv) not only has the function of the room also has the function of the car. Today, along with the economic development and prosperity of the self-driving tour, rv tourism has begun to rise and developed rapidly in China, therefore,the demand of rv has a large market in China.Being an overall image for a country, further for a region, rv can reflect the cultural connotation in virtually characteristics, the power of science and technology and people’s ideological level. The development of rv in abroad have one hundred years of history, but only a short span of 10 years’development in China. During the process of the rv design, it is in the main form of imitation, modification and OEM production. There are some differences in the appearance of the model and the interior design of the rv for Chinese indeed demand and aesthetic orientation. In addition, the similar rv design makes the purchaser be tedious and can not meet the purchaser’s spiritual needs. With the vast territory and the large population in China, it still exists the huge difference from the south and the north. Different territory makes different custom, so that, the Chinese people forms the different view of life, value and aesthetics. Considering such territorial background, the rv designer should think deeply how to adhere to the "people-oriented" design concept and how to design the rv which not only can meet the people’s demand, also can meet the spiritual needs of people. All of the factors should be explored and thought by rv designers.This article explores the regional culture influence on designing rv and finds the regional culture element on designing application principle and method for rv design. To take Hulun buir grassland as example, the researcher finds the unique personality elements to apply to the rv design and further to make the rv design to have national unique characters which reflecting"people-oriented" design concept very well. |
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