Research Of Product Identity Design Method Based On Scenarios

Product identity (PI) is a comprehensive concept, relates to product design, corporate imagedesign, brand and management related field theory. But designers and scholars in the design andresearch will be very easy to thinking limitations, especially easy to concern the symbol and thesemantic level much while ignoring the existing product evolving scenarios system. This designmade the inevitable is one-sided, can’t keep up with the development of the times. Therefore,while the design of product image, but the starting point and the focus of research should not beconfined to the modeling element and characteristics, and should be integrated into scenariosanalysis, solution.This paper studies for the product identity design, integrate product identity design into thewhole scenarios. Proposes a construction method of product identity based on design scenarios.The paper analyses the research from the situation in two aspects of ontology scenarios andobject scenarios, refine materialized factors named "scenarios factors", and put forward the "scenarios factor MAP model analyses of scenarios factors, in two aspects of PI conceptidentification and PI language identification guide to the construction of product identity design.To meet the development trend of user changing emotion, cognition and market of the industry,the product identity in the succession of innovation, in the continuation of development, form thebright and competitive brand image.Considering the product innovation design complexity, iterative and interdisciplinary, thetraditional design method based on the personal has been unable to meet the requirements ofdesign efficiency and collaboration in new ways. Therefore, to comply with development ofinformatization, network, the author integrates product identity design method and innovation resource into product innovation design service platform for application, by means ofhuman-computer interaction and resource database format to help designers of PI constructionand product innovation design, can effective collaborative enterprise departments staff anddesigners innovative design, and can provide support resources and design innovation as thedesigner, to enhance the efficiency and scientific design process.