The City Brand Vision System Strategy And Discussion

The world urbanization has been accelerated since Industrial Revolution; from12%in early20th century to50%and above in mid-20th century, as much as70to90%in developed countries. The urbanization has led to brand the cities; the core value of the city can be positioning and packaging, and the additional value as brand is the absolute result of industrialized societies. The city is not only an administration region, but also a gigantic product; the image of city is not only the amenity, but also to attract the investment and talents to motivate the local economic.As over50%of the cities in the world have been urbanization, the cities can actually be touched and sensed. Whether it’s hearing, seeing, smelling or touching, all senses are to be released in the city. Visual is the fundamental sense for human being to recognize the environment; even though it’s not substitutable, but it’s largely common with other senses in life experience, growth and education background. For instance by hearing, we could speculate the activities, distance and direction in the city; but none of the information are accurate. To entities in the city, vision is not only to grasp and to confirm the physical properties, but also to sense the distance, volume and space. Based on visual experience, we could conclude the visible reality of the city and apply the information largely into the brain, in order to gather the experience and memory of the brand and image of the city. In addition, the city property perceived by other senses such as smelling, hearing, tasting and touching usually based on accumulated of numerous experiences, so called "seeing is believing". Since visual is taking such an outstanding role to cognize the urban brand image and largely overrules other senses, therefore in this article that will be discussing how the urban brand image construction by visualization system. The visualization system of the urban brand is constructed by the characteristic elements and conceptual of human beings, as reflection of the city hardware and designs in the specific characteristics elements in city context, lifestyle and routine rhythm. Therefore, the thesis of this article will be discussing how to turning the non-visible city culture elements into visible urban brand visual image, which will be discussed as the main point in this article.