The Regeneration Of Rooted In Agrestic Culture -The Study Of Comprehensive Image System Design Of Yiwu City Liantang Village’s Cultural Hall

As a significant part of Chinese traditional culture, agrestic culture has a long history. It is important to point out that the rural area is the origination of agrestic culture. With the advance of cultural and economic integration, the growth of modernization and the fusion of various ethnic cultures, the natural landscape and cultural landscape have been destroyed to varying degrees in rural areas. Moreover, the heritage and development of agrestic culture are facing influences strongly. Therefore, there is no doubt that agrestic culture needs effective improvements. Owing to agrestic culture is disappearing gradually, the diversity of ethnic cultures are missing slowly at the same time. For instance, in aspect of the external changes, buildings are becoming more and more similar, the images of different local areas look much the same and traditional handicraft disappeared. In aspect of the internal changes, local people lack of sense of pride and sense of cultural identity, and their sense of community belonging become weakened. If these phenomenons intensified, the comprehensive image of urban and rural areas will be affected ultimately. With the gradual loss of people’s memory of argrestic culture and local historical contexts, it is not conducive to the long-term development of the urban and rural culture. Therefore, this paper would like to use the cultural hall as the new carrier of agrestic culture’s heritage and development,to explore the regeneration and development of agrestic culture, and hope to envoke human beings’ memories and emotions of their homelands.This paper attempts to utilize Yiwu City Liantang Village’s culture hall as a carrier to investigate its design of comprehensive image system from the perspective of the regeneration of agrestic culture. Moreover, it tries to guide the direction of future development of agrestic culture in the ways of how to protect the local culture characteristics, implement urban and rural construction of organic renewal, and build the practical theory system.