| As the socialism with Chinese characteristics enters the new era,it can be seen that people’s needs have developed from the level of material and culture to the pursuit of a better life,in which cultural construction has also been promoted to a higher level.Creative products of red culture as the carrier of inheriting are attracting more attention of people.And people can be enabled to cultivate new spirit of the times in the process of consumption and have a new understanding of revolutionary history with special cultural value of creative products of red culture.This thesis collects the product figure of cultural and creative on the Red culture historical memorial hall in Shenyang,on the basis of the cultural brand of "Shenyang Anti-Japanese War Line" shown by historical memorial hall in Liao-Shen area,taking the historical resources of Shenyang Red culture and investigation results of current product development as the main body,so as to comprehensively excavate Shenyang red cultural elements and extract representative cultural symbols.Through the analysis and comparison of the excellent cases in other regions of China,this paper explores the approach and means of cultural and creative product design,selects four historical stories of Shenyang red culture and carries out the theme illustration design by using the text image design method.After that,extracts seven more symbolic,significant and influential buildings from Shenyang’s numerous red historical monuments,memorial halls,historical sites and other architectural elements for symbolic extraction.By analysing the explicit semantic of the product form,we applies the theme illustration and architectural symbols to the design of cultural and creative products.This thesis will explore the cultural and creative products of characteristics of Shenyang with both culture connotation and utilities,giving the answers to the problem of the current Shenyang Red cultural and creative products without enough innovation,regionalism,quality and utility,the problem of the joint culture products without a unified visual figure and the problem of the Shenyang Red culture without enough broadcast.It should build the Red meaning of cultural and creative products by innovative designs to firm the cultural confidence for people and disseminate the Red spirit to everyone’s heart. |