| In the modern business environment, due to the increasingly prominent product homogeneity, consumer when buying goods is not confined to the pursuit of goods itself, the aesthetic demand to buy environment more attention. Based on the situation, visual marketing concept arises at the historic moment. But the concept of visual marketing research at home and abroad mostly limited in apparel goods, other areas are rarely involved, especially something like kinds of optimization and household building materials such as the existence of integral ambry. A few businessmen in shows the goods to the space layout is not reasonable, commodity put messy, goods do not agree with the style of interior decoration, consumers see is integral ambry into space anywhere, feel the breath of life, the lack of humanistic care. So on space design of integral ambry brand stores when how to meet the demand of consumer heart, attract consumer attention, improve product sales, and expand the brand influence has become the integral ambry market important problem faced in the process of development.In this paper, the applications of visual marketing concept to space design of integral ambry brand shop, explore new ideas and new methods of store space design. First of all, the visual marketing concept involves the related theory to expound and involving the concept of consumers and brand culture as a correlation analysis. Secondly, based on visual marketing idea and innovative will divide the presentation space, exhibition space and display space relevant theory is used in the design of the integral ambry brand shop space. On this basis, it is concluded that the new design methods and design principles. Finally, using the above theory, on the one hand to "OPPEIN" integral ambry brand shop space design is analyzed; On the other hand, for the design of virtual brand case to illustrate, through two case combining theory with practice, eventually improve the paper. |
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