Indoor Circulation Analysis Of Commercial Complex In Perspective Of Behavior Experience

Due to the development of the Internet and the progress of science and technology, traditional business model, which has been stroked unprecedented, can no longer adapt to the current development trend. As huge-scale, functional-complex of one-stop commercial complex project become a future direction and plays an important role in modern city architecture. Compare with relatively mature foreign studies, local diverse commercial complex have it’s success as well as failures. The reason might be found in circulation analysis. How to guide the flow and retain the flow is the key to design the commercial complex. A successful flow line requires not only efficient, unimpeded and enhance the business value, but also to lead and keep people, provide them an ideal shopping experience and recreational environment. This essay will examine the circulation analysis of commercial complex in the perspective of behavior experience.The full text, which is divided into six chapters and four parts to discuss, based on the theory of environmental psychology and behavioristic, and demonstrates from theory to practice.The first part:(The 1 chapter) the understanding of the development of commercial complex forms and conditions preliminarily.The second part:(Chapter 2-3) the interpretation of basic concepts, the analysis of commercial complex spatial organization and the relation of circulation analysis and behavior experience.The third part:(Chapter 4) put forward a theoretical thinking of commercial complex circulation study which based on the perspective of behavior experience. Separately carries on the thorough elaboration from two aspects:principles and strategies. The research study of London Westfield shopping center.The fourth part:(Chapter 5) ending up with a practical case:Harbin Qunli commercial complex project. Make a further argument and demonstrate of the application of the research in the design practice.