| As a modern commercial facility,the city’s commercial complex integrates many functions such as business,commerce,residence,leisure,entertainment,and transportation,and meets the needs of people in many aspects of consumer life.With the continuous improvement of people’s living standards,the consumption level has also been continuously upgraded.People pay more attention to the sensory experience and spiritual needs in the consumption process.On the other hand,virtualized and Internet-based e-commerce will develop rapidly,and ordinary shopping needs are in physical stores.Fewer and fewer,and the demand for socialized and experiential physical consumption will become more prominent.With the change of consumption mode,the economy has shifted from a service economy to an experience economy,and physical commerce has also evolved from a centralized hypermarket type shopping mall like a multi-functional complex commercial complex.In the era of the experience economy,the new economic model has brought more people’s needs in terms of emotion,physical strength,spirit,etc.,thereby stimulating innovative changes in design thinking and design behavior.Personalization,sensory,interaction,authenticity and other characteristics all focus on expressing the humanistic design concept in the era of experience economy.Four most of the full text is divided into five chapters,from the experience demand behavior aspects such as design and design challenges in the era of experience economy under the design of urban commercial complex thinking to make a series of research and through the practice of the first part(chapter 1)according to the definition range of the research background and research value to determine the object of study;The second part(chapter 2 and 3)interprets the basic concepts of behavioral experience related theories and design relationships,conducts a comprehensive analysis of behavioral experiencein combination with excellent commercial complex design at home and abroad,conducts a survey of some commercial complexes in the eastern shandong region,summarizes the problems remaining in the development process and proposes solutions;The third part(chapter 4)analyzes the human flow line according to the behavioral experience and determines the design theme and methods and strategies for the commercial complex design in the cultural industrial park;The fourth part(chapter 5)takes the warehouse renovation of Weifang 1532 Cultural Industrial Area as a practical project case to further demonstrate and demonstrate the practical application of the design. |
