The Railway Freight Transportation Product Design Under The New Situation

Along with China’s economic structural adjustment, reform of the supply front, and the development of the domestic and foreign trade, society logistics volume put in increase year by year. However, under the fierce competition environment of multiple modal transports, the railway market share is falling year by year. In the reform of the railway freight transportation steadily, through innovating of it to adapt to the times development become an increasingly urgent task, this paper aims to make a useful exploration. Research on the railway freight transportation product design as the goal of meeting customer demands under the new situation, so as to provide preference for the further deepening the reform of railway and to meet logistics development trend. Specifically, this dissertation analyzes and discusses the following issues concerned with China’s railway freight transportation product design:(1) In this paper, we have a multi-angel study up on the development environment of current railway freight transportation product and an interpretation of the new situation, which includes the freight transportation reform policies, domestic and foreign economic and trade situation, transportation market, and railway infrastructure. Then, for a further explanation, the railway infrastructure refers to transportation facilities, information systems and management organization. And the transportation market includes market demand and supply and market competition between various modes of transportation;(2) In order to analyze the demand of China railway freight transportation customers under the new situation, firstly we give a clear definition on the railway freight transportation products, including terminal customers, clients and the customer. Then, at the basis of the existing classification, divide it into big customers and general customers. Thirdly, study on the demand for railway freight transportation products of timeliness, security, economy and simplicity. Finally, combined with the actual research situation, explaining the demand changes of the railway freight transportation products customer;(3)Analyzing existing railway freight product across the freight reform time. The paper also has a deep analysis of railway freight representative products by the pre-reform. In particular, it mainly includes the product for customer, cargo category, characteristics of transport organization and other characteristics. Then after the reform, the new situation of the freight products is analyzed, especially the high-speed rail express delivery and sea-railway combined transportation. And point out some practical problems about the existing freight products in operation and summarize the trend in freight products development;(4) Based on customer demand, designing the freight products under the new situation. Firstly, study on the design rationale of freight product. QFD and product family are a market-oriented planning process aims to product design and develop. According to the principle of QFD, we have a detailed planning on railway freight transportation product system. Then, by field investigation and analysis, we transformed freight demand of Qu Jing city industrial park enterprise customer into products. And by combing with the whole logistics thought, some bespoke freight products are designed for it. Furthermore, products will also be positioned to expand in the system. Finally, analyzing the products supporting services.