The Exploration And Application Of Packaging Design Under The Concept Of Ecology

Life is full of packaging, packaging not only to protect the products from damage, increase the product intrinsic value, but also improve people’s aesthetic vision, enrich people’s spiritual world. But in recent years, with the rapid development of social economy, prosperity of commodity market, unreasonable packaging brings negative influence to the society, such as environmental pollution, waste of resources, etc.. In the background of the socialist harmonious society, people begin to pay attention to the ecological environment and ecological packaging have a more in-depth thinking.This topic mainly to the packaging design under the concept of ecological theme launches the research, carries on the investigation to the domestic grain market, data collection, and to understand the characteristics and forms of the foreign eco packaging, through the "Prajna Chan food" is own brand of thesis writing and creative design, fully integrated with the concept of ecological design, starting from the structural packaging materials, to understand and grasp the packaging structure of the protection, security and other features, material of sustainable and biodegradable, nontoxic and harmless and extend the features of the life cycle of packaging, so as to achieve the purpose of ecological protection and conservation of resources. At the same time, in order to promote the sales of products, improve the visual aesthetic of consumers, the product also from the visual elements of the packaging graphics, text, color as the starting point. Convey a natural, simple, green, environmental protection, harmonious ecological design concept, so as to enhance the "Prajna Chan food" organic corn grains of brand image, its inherent cultural mining.