The Inovation Of Gift Packaging About Food Design Research In Thrift Way

Through the domestic and international food gift packaging design analysis of the present situation of, that Chinese and foreign food gift packaging design differences, and more dash forward show our country this kind of packaging design exist two big development tendency, namely the excessive packing and homogeneity packaging. Although the excessive packing phenomenon, in recent years to get state, local and consumer attention, but excessive packing is still difficult to eliminate; And on the other hand, along with the machine in food production of gift packaging widely operation, if the packaging market competition is intense, some with smaller influence or emerging food brand gradually arisen a follow the wind, direct adopts excellent food packaging image to confuse consumers judgment, improve the competitiveness of the goods of this food.For the two kinds of packaging present situation, this paper puts forward the concept of "waste" in food gift packaging design, so as to try to explore a different from this two kinds of packaging design method of the present situation of the research."Waste" widely its connotation, main can be summarized as frugal, thrift, frugal, courtesy, frugal DE four aspects. It literally speaking, frugal, in view of the present packing food, mainly focus on materials selection and use of the late on frugal with makings, to prevent the excessive packing of generation, avoid the waste of resources and cause environmental pollution. Thrift, as a country, folk image of the pronoun, in this paper, the stress to the folklores culture blend in, to form a food commodity characteristics cultural, ease, now the homogeneityphenomenon packaging. Frugal ritual, mainly based on the form of waste, in the food gift packaging design is embodied in the visual effect. Frugal DE, is frugal, thrift, waste in ritual these three into food respectively gift packaging design, so as to improve the economy of consumer's attention. On the other hand, as the current food gift existing the two design situation, main is as manufacturers and consumers to pay more attention to the packing, and this kind of attention as food gift itself, turn even more etiquette of ritual, and ignore the food itself value of the gift. From the deeper level, are increasingly attention of packaging, caused the packing of food commodities more and more low service, and can't very well put food the property of commodity and cultural transmission to the consumer, packing more to social aspects of emotion and emotional design.To this, this paper mentioned in "waste" is based on the two kinds of packaging design between current situation, through the idea into the effect of the design, so as to achieve the food and the consumer closer exchanges and contact.