Research On Image Shaping Of Variety Show Host

At present, the TV show programme are widely accepted by the audience, with the growth of the TV show programme continuously, the image-shaping of TV show host aroused more concern. This paper focuses "host ZhuJun" as a case study, analyzes and explains the main path of the image-shaping of the host through a large number of research on his work enperience, host programme and partly video material and from two perspectives of the intrinsic image and external image. And then summarized the formation mechanism of the excellent host image-shaping based on the enlightment of ZhuJun.This paper concluded that occupation spirit, personal qualities,cultural and artistic qualities accomplish the supporting element of the the intrinsic image-shaping and the good use of the screen image, proper body language and external style of sound language created the external image of ZhuJun. And meanwhile, pointed out that hosts should construct a good screen image, creat a dimensional intrisic knowledge structure and make life experiences strengthen occupation charm to promote the formation of a host image-shaping successfully.