A Study On The Shaping Of The Public Image Of The Hosts Of TV Variety Programs In China

Looking at the TV variety show in recent years,it is not difficult to find that the public image of the TV variety show host has changed obviously-the host star has become a trend.The change in the public image of the host of the TV variety show in China reflects the diversified and open development of the TV variety show in China.But the phenomenon of host public image starring is a double-edged sword for the long-term development of TV variety show,which has both advantages and disadvantages.Based on the theoretical knowledge of communication,linguistics,advertising,radio and television science,this paper combs the flow of the public image of the host of the TV variety show in China.This paper sums up the characterization of the public image of the TV variety show host,and analyzes the background of the present situation of the public image of the television variety show host.It also comprehensively analyzes the positive and negative effects of the evolution of TV variety show hostundefineds public image on the development of TV program,and provides useful opinions for the development of TV variety show host,which is not only a kind of rich theory of TV variety show host,but also a kind of theory of TV variety show host.The development and innovation of variety show has practical significance.