| Throughout the moment, people communicate to influence each other all the time. Communicating means to state the point of themselves. Currently, there is no any time more necessary than before to be a speaker. At the same time, with the introduction of limited entertainment, there is no doubt that television transform concern of commercial interests and focusing on entertainment features to service a wide audience, promoting social civilization.Thus, in this paper, we regard Speech TV program "Super Speaker" as analysis objects to explore its propagation behavior so that reveal its road of success. By method of case analysis, in this paper, we conduct a systematic analysis on the propagation behavior of the "Super Speaker" and the paper is composed of three parts-----introduction, four parts of the body and conclusion. The introduction mainly focuses on researching background, purpose, status, content, and methods. In the first chapter, we analyze the background of "Super Speaker" by introducing the reason that television programs rise in individual demands, social needs and innovation of television program under market background. Meanwhile, we also introduce running platform in the background of "Super Speaker" from the television, the internet, new media platforms and collaboration platform. In the second chapter, we mainly claim the "Super Speaker" by the narrative point of view. Through this way, it was found there was a contradiction between a inner world of the speaker, speakers and mentors, tutors, which makes the program more whirling, ups and downs. So that it can fully demonstrate the tension of the narrative text. Meanwhile, it is full of suspense and unpredictability from start to end whether developing manufacture or using a variety of media to manufacture topics and generate suspense. In the third chapter, I analyzed it from speaker speech acts. Firstly, this chapter claimed statistics to the lecture topics and we can find the research topic mainly focused on family, inspirational, social phenomena and problems. It can be described as the three pillars. At the same time, the theme is concerned topic for people. Furthermore, this paper analyzed the speaker’s speech propagation behavior by using rhetoric. It is no difficult to find that if a speaker can use rhetoric suitably, it not only inspires ration to the audience, but also brings the beauty of art to the audience. What’s more, it also enhances the speech expressive force and infectivity and the persuasive effect is further enhanced. In the fourth chapter, I mainly analyze the speaker’s non-verbal behavior. I found that it is non-verbal behavior for speakers to convey thoughts and feelings in speech at the same time. Therefore, It plays a role in adjustment, supplement, emphasis or even replace for the speech acts. It can not only help you better understand the content of the speaker presentations, but also from side to enable the speaker to express their feelings and ideas better. And the audience can be convinced unwittingly from another point of view.In this paper, we analyze the reasons of the success from the narrative of "Super Speaker" program, dissemination of speaker speech acts and non-verbal behavior, and we hope to provide a reference for the future development of such programs. |