A Study On The Impact Of News Loss On Public Moral Evaluation

Morality, which belongs to the concept of ethics, refers to the norms and standards of human behavior formed in the long-term common life. It belongs to the social ideology, which is decided by the social existence and can react to the social existence.Exists in the social life of the people always or conscious or unconscious on the behavior of others of evaluation to express their own understanding, and this understanding also in or deep or shallow affects the party’s own moral behavior. Since entering the information age, the media has become the main channel for transmitting information and expressing emotions. It provides people with thinking mode and behavior mode. However, in various news hot news plays a so that the individual in the social process formed certain moral understanding, culture influence an individual’s moral emotion, moral belief, moral will and moral behavior. Media through the news reports on the role of the audience, but the role is positive or negative lies in its grasp of the news coverage of the "degree".This paper analyzes the degree of the news reports, and explores the influence of the degree of the research news on the public moral evaluation. The reality of the social environment is the existence of a variety of news information constitutes a mixed environment of moral standards, in such a case, it is inevitable to have a huge impact on the moral values of the public in this environment. So this paper through news loss degree, moral evaluation and news analysis degree of moral evaluation of the loss of,and combined with the reality of the society, industry news, national policies and the public from all aspects of the analysis of current news report loss degree of public moral evaluation produced adverse effects of countermeasures, and ultimately to explore new era environment the how to give full play to the guiding role of news media moral; the public how to improve their own moral self-cultivation, and build a good moral atmosphere, guide and train citizens to enhance their moral quality, building a harmonious society.