Research On Leaders Of Sina Weibo In Harbin

With the arrival of the WEB 2.0 era, We Media has become the main media of conveying information. In We Media, micro-blog has become the main platform to promote the development of society, guide the public opinion and provide the discourse space. Micro-blog’s opinion leaders appear to be an emerging force of guiding public opinion. They become an integral part of the construction of social public opinion by using their special social status, extensive social influence and benign operation mode.The social hot spots focused by micro-blog users in different regions will vary with regionalism. The focus that the micro-blog opinion leaders in different regions pay attention to is the direct response of micro-blog users’ thoughts in this region. Similarly, micro-blog opinion leaders’ focus of public opinion in this region will directly drive the direction of public opinion of this region’s micro-blog users.Through the statistics and classification analysis of the main composition and text types of micro-blog opinion leaders in the Harbin area, this paper explores the mechanism of micro blog opinion leaders’ influence; influence differences in different text types; the association between the identity type and micro-blog text. It gives an analysis of advantages and disadvantages of micro-blog opinion leaders’ development in the Harbin area and puts forward the reasonable suggestions and countermeasures to improve the influence of Harbin’s micro-blog opinion leaders.