On The Management Mode Of Guanfu Museum

Classical art museum complex concept approved by the government established after the founding of New China’s first officially registered private museum, renamed in 2007 for the concept of the museum complex in 1996. The museum with its rich collection of unique management system, multi-channel sources of funding become the benchmark of China’s private museum. Based on this, discuss its business model.Thesis is divided into four parts:The first part is the concept of the museum complex management system. Macro guanfu museum registered as a private non-enterprise organizations, which is attributable to the nature of the state of its management, its features include collections by the transition from the private collection of funds from the founder of individuals, who do not enjoy the state-owned establishment. Microscopically, the museum board system implementation, is the curator Ma did not have an important measure in the museum management. The second part is the view of the museum complex business activities. First discusses the concept of re-collection of museum collections, the exhibition content and form of the doors and windows and more distinctive exhibition. Followed by the museum’s funding sources and, finally, the cultural industry innovation. Guanfu museum in addition to charge tickets, museum shop open, accept all types of donations and other common business projects, but also to take multi-function hall rental, well-known enterprises Stadiums, collect membership fees, were successful. The third section summarizes the concept of the museum complex business success. View of the museum complex in the market continue to explore the rational use of social capital to achieve a breakeven benchmark became a private museum, and for our museum to explore a reasonable future development direction. The fourth part to examine issues facing the museum complex concept. Although the concept of the museum complex currently apply in good condition, but inevitably there are some problems, including three aspects of professional scientific management, collections and sources of legitimacy practitioners. How to maintain a virtuous cycle of funds, implementation of scientific management, enhance their social credibility to attract professionals and other issues guanfu museum is a need to face and solve problems. Learn from foreign management an important step in the establishment of "View of Complex Cultural Foundation" by the Council of the unified management is out of the museum complex concept.Consumer products and cultural connotation of the rising demand, market competition has become increasingly fierce, guanfu museum collections must broaden the channels for the collection, more rational use of funds. As a private museum one can find a way of long-term development.